Workbridge Associates: Where People Meet Performance

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Archive: June - 2014 (7)

  • Increasing Your Brand Image in a Changing Marketplace

    Article by CJ Terral, Recruiter in Workbridge San Jose.

    What value do you provide to the marketplace? Think about it. It’s not a question most people answer for themselves, because it’s not easy to answer and certainly more difficult to properly manage.

    The value you add is a direct correlation to your “brand”, the nebulous concept that marketers around Silicon Valley seem to chatter about on a daily basis. It’s important to realize, though, that increasing your personal brand is much more than a task on a to-do-list. It should be a lifestyle choice.

    Why do I say this? It’s simple: increasing your personal brand enhances the way others think about you, your work, and your contribution to society. It’s more valuable than money, because it’s the reason why people choose to promote you, invest in you, or even want to work with you in the first place. Increasing your brand makes you a more valuable individual to those who you directly and indirectly associate yourself with.

    Increasing your brand image is simple, but not easy. The result you’ll receive out of doing it depends on the amount of time and effort you choose to invest in improving it. As I see it, these are the 3 pillars of branding that you may want to consider when working on increasing your value in the marketplace.

    1. Consistency

    First, establish a set of guiding principles which fit around your particular lifestyle. Lacking consistency may portray you as a flaky, non-committal person who can’t be relied upon. Working on being a dependable person will help you in most any place throughout your life. It starts with understanding where you want to go, while focusing on the present and staying mindful of how to accomplish your goal at a steady, daily pace.

    2. Execution

    Learning how to implement the goals and tasks you set-up for yourself will demonstrate to others that you stay true to your word. It is much more likely for people to request your assistance on critical projects and areas of improvement with your company. Learning how to execute your goals on any level takes discipline, yet will be the reason behind your largest personal and professional achievements.

    3. Leadership

    Achieving an image in other peoples’ minds is one thing. Teaching these same lessons to others is another. Leading people who need help in increasing their personal image in the marketplace helps you as much as it does for them. You can become a resource for many groups outside of your own business industry, and that is powerful.

    All in all, increasing your brand image can be easy when done correctly. Make sure to be consistent in your beliefs and actions. Secondly, make sure to put into practice what you say you will do. Lastly, keep focused on adding value to others by leading them in the ways that allow them to also add value in their respective marketplaces. Other than that, you should aim to add value to those around you.

  • Interviewing a Passive Job Seeker

    Article by Joseph Walsh, Practice Manager in Workbridge New York

    Often, when hiring managers have an open position, they assume the majority of the resumes they receive from their networks, job boards, or recruiters belong to job seekers that are actively looking for just any job. In the technology market, this could not be farther from the truth. Many high-level IT professionals these days have the luxury of not simply accepting the first offer they receive, but instead, looking for the job that best suits them.

    The interview itself plays a huge factor in determining whether the job seeker will accept an offer from a company or not. Traditionally, interviews in the most simplistic form consist of the company bringing in job seekers to their office, asking them questions, having them meet other employees and then explaining to them what the company does and what it stands for. The person chosen for the job is most likely the best at selling themselves to their new employer during the interview process.

    This traditional interview scenario does not play itself out as often as many would think, especially in the IT industry. We are seeing more and more often, it's job seekers who are the ones interviewing the company! With the technology market as competitive as it is today for companies, the top talent often has choices when it comes to deciding on opportunities. In order to separate your company and get the best possible talent, you need to put on your sales pants!

    This means that every perk or benefit you can think of should be brought to the job seeker’s attention during the interview process. Sometimes it’s a very small detail that can make all the difference, and the reasons that people take jobs often surprise me.

    Many startups boast perks that can range anywhere from free lunches, to pet friendly offices, to pool tables, or having a sleeping room where employees can catch some Zzz’s. These perks are important to many people not because of the actual perk itself, but rather because it shows that the company CARES about its employees. That can be one of the bestselling points of all: how much do you care?

    Now, as great as these perks can be, they aren’t going to do for just anybody. Job seekers don’t take a job to do something they have been doing previously, but instead, to do something new. What new and exciting opportunity does your company offer?

  • Interviewing IT Contractors? Four Topics That Employers Mess Up

    Article by: James Vallone - Director of Business Development

    Have you ever interviewed a contractor and realized that something you just said caused them to be noticeably less interested in the job? Interviewing IT contractors is very different than interviewing perm candidates. There are a lot more land mines to look out for. Contractors think and act differently during their job search. To successfully engage IT contractors, you must be fully aware of what’s on their mind at all times and tailor your conversation to their agenda.

    Begin by understanding that a tech contractor’s job security is based on weeks or months, not years. Typically, contractors are not as interested in long-term career development at your company (unless it’s a contract-to-hire position). They will want to focus more on the specific challenges and expectations of the project at hand. Contractors also greatly value their independence and will view the employer on a peer-to-peer basis (or service provider to client basis) rather than an employee/boss relationship. They are chameleons, fitting into different cultures and becoming members of teams for temporary periods. Many are contracting with more than one company at a time, so time is their chief currency.

    To keep contractors fully engaged during the interview process and interested in your opportunity, here are some important things to pay attention to during the interview:

    1. Don’t be vague about the contract length. Let’s say the contractor asks you how long the contract period will last. You waffle and admit that you are not exactly sure or give a wishy-washy response. What does the contractor hear? They hear that maybe you’ll consume far more time than the contractor wants to commit to this engagement or, conversely, that you may not provide a long enough engagement to make it worth it for them. 

    • Advice: Always be specific about both the estimated minimum and potential timeframes so they can feel more secure about the engagement.

    2. Don’t disclose the specific contractor pay rates you are willing to pay. First off, if you’re working with a staffing firm, redirect any questions the contractor has about pay rates back to the agency. It’s the agency’s responsibility to address this. If no agency is involved, it is still not in your best interest to specify rates early on the process. Why? Because if you throw out the rate first, you may risk being too low and turn them off. He or she may decline your contract on the spot without taking the time to explore if there is room for negotiation. On the other hand, if your rate is higher than what the contractor expects, then they’ll hold you to this rate and you may end up paying more than you needed to. 

    • Advice: Ask the contractor to provide their pay expectations first so you can establish more control during negotiations.

    3. Don’t discuss your overall budget in too much detail. Any talented IT contractor will want to work for a company that has a solid and reasonable budget in place for staffing. However, they do not need to know exactly what your entire budget is. Communicating that you have a significant budget in place will certainly prove to the contractor that IT is an important initiative for the company. But the contractor may leverage this information against you and inquire as to why you’re not paying them more. And, of course, disclosing a budget number that is very low will have the obvious impact of stirring up concern about the commitment to IT spend. 

    • Advice: Use adjectives, not numbers, to discuss the financial context such as, “We have a solid or healthy or strong budget in place for this department.”

    4. Don’t make promises about contract-to-perm conversions. Some contractors may inquire about a potential conversion to permanent hire. They may ask because they are interested in converting to perm, or they are really looking for a permanent position, or because they are not interested in a permanent position altogether. It is really important to understand where this question is coming from before you provide an answer.

    • Advice: Ask the contractor first about their interest in becoming a permanent employee. If you find they are ideally looking to be converted to perm, give them a realistic timeline of when the job could convert, but be honest and explain that any conversion would be based on the contractor’s performance during the contract period and that this is not guaranteed.

    Remember, it’s your job to sell the contractor on the great opportunity they have to work at your company. You will always be competing with other employers and must differentiate your opportunity. Avoid these common interviewing obstacles and keep the interview hyper-focused on the selling points to attract the best IT contractors.

  • Is Tech the New Black?

    Article by Katie Bowles, Recruiter in Workbridge Orange County

    With the presence of technology becoming increasingly necessary in our everyday lives, it is no surprise that wearable technology is gaining so much attention. Although the thought may seem like something coming out of a science fiction movie, people have been entertaining the idea for decades. From the calculator wrist watch introduced in 1975, to the digital hearing aid in 1987, it is clear wearable technology has come a long way over the last few years. We now have technology capable of monitoring your sleep, tracking the amount of calories burned throughout the day, and allowing people to control prosthetic limbs with signals from the brain. Although still not widely used in the public today, it looks like wearable technology won’t be going anywhere soon. Here in Orange County, many companies have taken notice of the trend and begun introducing their own pieces of wearable tech.

    One of the most talked about pieces of wearable technology is the smart watch. Irvine-based Martian Watches allows customers to get notifications on the go, text hands-free, answer and make phone calls, and even includes a speaker and noise cancelling microphone. Another company based in Irvine that is gaining a lot of attention is Oculus, who recently introduced its Rift goggles. This computer-generated reality headset allows individuals to enter their favorite games and explore another virtual world. With an idea so innovative it is no surprise Oculus was recently acquired by Facebook for $2 billion! Although the goggles are still in the works, it is only a matter time before they create the ultimate 3-D world for gamers and become increasingly popular when released to the public.

    Foothill Ranch-based Oakley has also joined the fad by introducing snow goggles that can display mph inside the frame, as well as the location of other individuals wearing the goggles on the same mountain. They have also paired with Google Glass, which will “combine high-end technology with Avant-Garde design.”

    Google Glass has become one of the more popular wearable tech devices in the news, which consists of voice recognition software allowing individuals to take pictures, videos, send emails, access the internet, receive notifications, and more. University of California Irvine, UCI, has recently teamed up with Google, becoming the first medical school in the United States to bring Google Glass into the classroom. The Dean of UCI’s medical school, Dr. Ralph V. Clayman stated, “Enabling our students to become adept at a variety of digital technologies fits perfectly into the ongoing evolution of health care into the ongoing evolution of health care into a more personalized, participatory, home-based and digitally driven endeavor.” UCI is beginning to introduce the use of wearable technology in the medical field, and will allow students and future physicians to communicate with each other hands-free, learn how to perform minimally invasive surgeries, and view live broadcasts of training activities and medical procedures.

    Overall, the idea behind this technology is simple: to improve the quality of life, as well as simplify obstacles we encounter in our everyday lives. With all the different types of wearable tech coming out every month, we can be sure its presence in the media isn’t going away anytime soon. According to researcher Mike Liebhold, “Both Google Glass and Samsung watches are very early, crude prototypes for much more interesting and useful devices that will be widely used by 2025.” Although it may not seem like a necessity now, there is no telling what role wearable technology will play in our future. It wasn't too long ago when smartphones were first introduced. Today it seems almost impossible to live without an accessible GPS system or immediate access to our social networks. Some people debate that wearable technology introduces ethical, safety, and privacy concerns. Most companies have taken measures to address these issues, but for the most part, the pros of this cutting-edge technology definitely seem to outweigh the cons. If research is correct, wearable tech will continue to become increasingly popular among the public, and may one day become a necessary accessory to accomplish our everyday routines. 

  • 4 tips to help you hire engineers in a world where devs hold all the cards

    Engineering is such a specific industry where experience, education, and background are some of the top things to look for in a candidate, and certain companies won’t hire a candidate if those three categories are not up to par. However, the alignment of those categories should not be the only determination in moving forward with a candidate. That would be a huge mistake and can cause serious repercussions. Practice Manager Samantha Epstein explains in VentureBeat how recruiters and hiring managers alike can fully evaluate engineering candidates and ensure there is a mutual fit for the position and the company.

    VentureBeat: If you’re an engineering hiring manager, chances are you have a list of technical questions that are your gold standard for evaluating potential hires, right? Technical ability is imperative, of course. But are you getting the talent you really need? Hiring managers make the mistake of leaving it up to HR or the CEO to keep tabs on the hiring landscape. You can’t afford to do that anymore.

    In the article, Samantha has highlighted four key recommendations for hiring managers who are looking to hire top talent, including:

    1. Know the hiring landscape. - It’s absolutely essential that, as a hiring manager, you understand the hiring conditions in your market. As the boss of the people you hire, finding the right person to hire impacts you more than anyone else.
    2. Up your game. - How fast are you able to hire? If your competitors are hiring in five days, and it takes your company 15, you are going to lose the opportunity to hire top talent. Be aware that, like you, the best candidates are simultaneously interviewing more than one company.
    3. Sell your company. - No, you don’t have to be a salesperson; you do have to let your passion for your company shine through. Why do you love working for the company? Talk about it. What has enhanced your own career here the most? Candidates are looking for challenges they can thrive on. What are you offering that will do that?
    4. Ditch the script. - Every interview is unique and situational. Toss your script and instead use a guided conversation. In fact, move the interview out of your office and go grab a cup of coffee with the candidate. Then talk.

    You can read Samantha Epstein’s full article here on VentureBeat: 4 tips to help you hire engineers in a world where devs hold all the cards

  • The Importance of Learning How to Code

    Article by Ryan Brittain, Division Manager of Workbridge Chicago.

    Let’s face it, our school systems are outdated in a lot of ways. We still teach cursive, and while it looks nice, I haven’t written in cursive once as an adult. I sometimes think how much more useful it would have been to learn basic HTML rather than mastering something that is reserved for Thank You letters. Most people aren’t exposed to any sort of computer class that encompasses anything other than learning how to type or play Oregon Trail (I always go meager rations and strenuous pace) until college, if that. And then in college, you will only learn if you elect to take those classes.

    Increasingly, there has been a movement for people from other disciplines to learn how to code.  It seems logical considering that almost everything from our financial systems, infrastructure, and even military run on software that only a small percentage of people actually understand. 

    In Chicago specifically, there are more companies hiring SW Developers than there are people who know how to code! Those interested in learning have to pay, sometimes a significant amount, to get started at places like Code Academy or Dev Bootcamp.

    The truth is, there are recourses out there for people interested in learning that don’t have the money to invest up front. My office has recently begun co-organizing a meetup group called Anyone Can Learn to Code. It meets once a month and spends an evening teaching people the basics of how to code. Our first meeting was on April 7th and we learned about Ruby, and practiced coding. We've also explored how to use HTML to build webpages. We did a presentation on Rails in May and next up is JavaScript!

    Chicago's not the only city involved in this movement. If you do a little research, you should find that most big cities where developers are in high demand have resources that can help get you started. An intro meetup group is only a small step towards changing the way society looks at code and the people who are actually equipped to write their own. Hopefully, in the next few years we'll see more schools taking notice and giving students access to this knowledge at an earlier age.

  • 10 Tips: How to Select IT Staffing Firms

    Companies generally like to work with other companies that know their industry and have a strong background with desirable contacts within their field. The staffing industry is no different, which is why working with a specialized staffing firms can give you a significant edge over generalized staffing firms.

    When it comes to IT staffing firms, things can often get pretty technical, as you would imagine – but that doesn’t mean hiring an IT staffing firm should be difficult. Our very own Director of IT Contracting James Vallone and Executive Leadership of Contracts Ben Sanborn provide guidance and tips on how to select an IT staffing firm, as seen in InformationWeek.

    InformationWeek: One question we are often asked is, "What are the advantages and disadvantages of partnering with a specialized IT staffing firm versus a generalized staffing firm?"

    Understanding the pros and cons can help you find a firm that most closely meets your specific staffing needs. Generalized staffing firms are often large, national firms with recruiters that typically work remotely. They staff all types of roles and positions and do not focus on a specific discipline. They have broad talent sources called staffing generalists. They can be experts at staffing large volumes of roles and, for companies that focus on quantity vs. quality of hires, they make routine, high-volume staffing convenient. If we compare them to the healthcare world, they would be general practitioners.

    James and Ben have identified a few of the differentiators between generalists and specialists in IT staffing, that help businesses determine if a firm is right for you:

    1. Are they local?
    2. Do they have people that specialize in current technologies or are they IT generalists?
    3. How long have they existed?
    4. Are they active in the community, do they hold meet ups, do they participate?
    5. Do they speak your language and can they hold a conversation with you on the technology?
    6. Do they listen and understand your needs?
    7. What is their reputation in the industry?
    8. Do they have a sourcing strategy or are they just fishing from the same pond?
    9. Do they make it easy for you to staff?
    10. Are they a full service provider?

    You can read James Vallone and Benjamin Sanborn’s full article here on InformationWeek: 10 Tips: How To Select IT Staffing Firms

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